Samsung and Apple both remain titans of the smartphone industry, and with firms like BlackBerry, Sony, and HTC receding further into the background that doesn't look set to change any time soon. Even when it comes to ambitious, forward-thinking projects poised to change the face of the market, these two are ahead; Google's tantalising Project Ara modular phone has been killed and buried, while Samsung has plans to introduce the first fully folding and flexible OLED smartphone in 2017 with the Samsung Galaxy X.
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